FEATURE
Customer.io integration

A new powerful ESP integration is out today 🎉

Say hello to the our official integration with Customer.io!

Here’s how your ad metrics will look like in your ad calendar:

As with every other ESP integration, you’ll be able to sync ad metrics directly in Sponsy via the click of a button. You can also use our powerful automations builder to sync metrics and send reports to your advertisers on autopilot.

Thanks to Neal from Demand Curve and Sabir from Kiindred for the feature request ❤️

Would you like to see more integrations? Let us know :)

TOOL
Newsletter Lifetime Value Calculator

Sponsy powerful built-in analytics provides many key metrics about your newsletter, including your subscriber’s Lifetime Value (aka LTV).

Knowing the LTV of your newsletter subscribers is key to growing your audience effectively. Without knowing how much each subscriber is worth, it becomes impossible to estimate how much is worth investing to acquire new subs and growing your business.

Here at Sponsy we are huge fans of the media landscape. We live by it. What excites us the most is seeing newsletter operators scale and become media companies, and we’re proud to power up many of them.

So, why not open up great tooling for everyone to grow and help shape an even better media landscape?

Here is where Sponsy’s LTV calculator comes into play.

With 3 simple data points - subscribers, unsubscribes and revenue - we’ll calculate your subscriber’s LTV instantly.

Use it to gain insights and refine your subscriber acquisition strategy!

QUICK BITES
From the community

🧮 Calculate your subscribers’s Lifetime Value - link

🤖 Thoughts from Jacob of AMO about AI and traffic - link

🏁 Alex Garcia’s optimized onboarding strategy - link

🤝 Red Ventures sells CNET to Ziff Davis - link

FEATURE
Mailchimp Segments and Interests

Our official ESP integration with Mailchimp got even more powerful, now featuring advanced filtering via segments and interest. 

To specific your matching criteria, go to your publication ESP settings for Mailchimp and configure it to your liking. Available segments and interests will show up after selecting the list:

Huge shout-out to Keith from Rough Draft Atlanta for the feature request. Thanks for prompting us at doing better everyday 💪

CASE STUDY
The DONUT

WHAT OUR CUSTOMERS ARE SAYING
The Go-To Winston-Salem