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đź“Š Advertiser Revenue and Performance Metrics
Discover data based insights from your advertiser campaigns
FEATURE
đź“Š Advertiser Revenue and Performance Metrics
Knowing your advertiser metrics can turn a good publisher into a great one—and it helps you close more sales.
How well do you understand your advertisers’ performance? Do their ads connect with your audience? How much do they usually spend with you?
These insights are crucial for creating custom packages, especially for bigger clients.
With Sponsy’s built-in CRM, you can now access this data easily. Just go to any advertiser’s profile to see their metrics. You’ve always had details like total booked value and last booked date, but now you can dive deeper to boost sales and secure renewals.
We’re also completely redesigning the CRM to make it even easier to manage advertisers and their performance data. Stay tuned for more updates!
A big thank you to Brian at Payload, Haroon at Short Squeez, and the team at TLDR for requesting this game-changing feature ❤️
QUICK BITES
From the community
🤩 Share beautiful and professional ad reports for FREE - link
📨 The Simple Email Sequence Every Newsletter Should Have in Place - link
đź“Š Improve Your Newsletter With This Data - link
🎙️ Episode #1 of the Growth In Reverse podcast is LIVE - link
🧮 Calculate your Newsletter subscribers’ Lifetime Value - link
🤑 Boost your Ad Sales with a $400 monthly discount - link (Sponsy’s Customers only)
TOOLS
🤩 Free Ad Report Generator
Let’s face it—ad reporting is crucial. It’s the final step in delivering value to your advertiser and, when done right, the perfect setup for a renewal.
The problem? Nobody actually wants to do it.
Set a reminder to follow up a few days after the ad goes live. Track down the right link. Log into your ESP. Find the issue from that date. Grab the stats for the link. Copy. Paste. Screenshot. Email. 🤯
Sound familiar?
That’s why one of Sponsy’s most loved features is its automated Ad Reports. It delivers polished, professional reports straight to your advertisers’ inbox—effortlessly saving you hours of tedious work.
But we want to go even further.
At Sponsy, we’re all about supporting the newsletter community and building tools to help it thrive.
That’s why we’re excited to introduce the Ad Report Generator—a completely free tool for anyone to create professional ad reports in seconds.
How It Works
Connect your ESP.
Select the ad links you want to include.
Generate a beautiful, shareable ad report instantly.
Here’s what it looks like (or see it live here):
Your ad reports say a lot about your business. Don’t settle for clunky screenshots or incomplete data. With Sponsy, you’ll deliver polished, professional reports that leave a lasting impression.
FEATURE
🤖 Duplicate automations
Automations are one of the most powerful features of Sponsy: set them up once, and they’ll run forever.
Publishers use automations to completely streamline repetitive tasks like reminders, reporting, cleaning up unpaid spots in the calendar, and more.
But what if you need similar automations? For example, reminding an advertiser to upload their assets 14, 7, and 3 days before the deadline if nothing has been provided yet.
Now, creating these automations is a breeze!
Start by creating your automation.
Then, simply duplicate it and adjust the conditions for the duplicates to trigger on different dates.
It’s that easy. Automating repetitive work in your ad operations has never been simpler!
A big shout-out to Kieran from BetterLetter for suggesting this fantastic feature!
CASE STUDY
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